The danish jewelry brand Kranz&Ziegler needed a new communication platform which could correspond better and closer with the Kranz&Zieglers customers, than the previous. And a campaign that harmoniously could accommodate the large number of different collections, targeted at women of all ages.
Based on insights from customer-interviews, Squaws made a rebranding platform, Embracing You, and made a campaign to reflect all the temper and moods women know so well. ’The Feeling’-campaign is easy for women to identify with. And the jewelry is there to amplify and dramatize the situations.