SQUAWS got the task to rebrand House of Amber as a company and make women discover the beauty of amber. And to make an entrance on the chinese market.
We created a new international oriented communication platform and a creative universe, that placed amber as part of modern womens heritage. ”Glow from the dept of your soul” became the new slogan and we dressed House of Amber in a new, beautiful universe where the exclusive jewellery can unfold.
The results have been most positive. House of Amber went from 2 shops in Copenhagen, to 4 in Scandinavia. And went from 0 to more than 50 shops in China, Macau, HongKong, Dubai and more. And the booming expansion is still on.