Dea Kudibal

Dea Kudibal A/S was founded by Dea Kudibal in 2003. Since then Kudibal has become synonymous with high quality craftsmanship, detailing, playful colours. Appealing to women who in Dea’s design find everyday elegance. A classical, yet loose, design which stand out and are both comfortable to wear and to watch.

Dea Kudibal need a push in the right direction – a new brandplatform and a creative universe that could encapsule her delicate design – wishing to conquer China – and the rest of the world. Her own story of how Dea Kudibal became Dea Kudibal is now her brandplatform ‘A Poetic Tale’ and with a little help from H.C. Andersen, we made a creative universe, combining Deas flair for pattern with the great tales of our famous author.

And the world has received it well. Very well, actually.

Deliverables:
Brand platform
Payoff
Creative universe
Visual identity
Package design